A few weeks back I was giving a coaching session and was baffled to hear that the individual I was talking to had joined a web programming online course so he would have the technical skills to begin an online business.I ended up the call very frustrated.Technical skills are not vital for starting an online business. The main mistake many people do when beginning online is to believe that they need first to know how to code.Somebody is thinking of beginning an online business and… join a programming or web engineer online course.Do you see any logic here?!I now understand why web-programming courses have been flourishing the last few years on the Internet!With individuals intrigued by the opportunity that lies in having an online business, they mistakenly believe that by gaining the technical knowledge they will be able to start an online business.You can be the best online software engineer in the world and still struggle in being a successful digital entrepreneur.I get it – without a site, you can’t go far on the web.The uplifting news is that whether you want to blog or sell products online, you can have a website without having to type a single line of code.I am thinking obviously at WordPress, my favourite website builder platform.But Wix is also another great alternative for any individual who needs an online presence.Don’t let a lack of technical skills alarm you The Internet is always changing, which implies that it offers opportunities for any individual who has something valuable to offer.If you’ve ever considered starting a business, I strongly recommend going online.The Internet offers you the possibility to create a fully automated online business that will give you a passive income and flexibility in your life. You will be able to work anywhere in the world as long as you have a computer and an Internet connection.I like to call it ‘living a digital lifestyle’.Give value to your customers first The Internet tracker, Internet Live Stats, estimates the number of websites live to near one billion.With thousands of websites created everyday, it is fundamental to know how to advertise your business effectively.95% of your work in growing an online business should to be centered on how to give value – and not on learning technical skills.When an online business goes down, it is not a result of technical issues but rather the fact that the owner didn’t bring genuine value to its audience.Many people start online on their own and give up from frustration. Don’t be this one.You might have tried before and have realized that promoting a business online is no easy task.Perhaps you have focused too much on the technical side and lost track on growing the business instead. Or you didn’t know how to bring value to your customers.For sure it requires significant investment to figure out how to give genuine value to the people you want to target, but once you found the right formula, you will see your online business flourish without having you to work harder for it!
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